New Look, Same Mission

Towmaster and Monroe Truck Equipment unveiled our new visual branding at Green County’s Cheese Days festival parade on September 18th.  The new logos align our brands with the rest of the Swiss-based Aebi Schmidt Group’s partner brands. Towmaster Aebi Body 1

Our team, brand attributes, company heritage and unique characteristics will remain the same, but the logos will take on new identities to visually convey that we are now part of a bigger group. Now, as a member of the Aebi Schmidt Group, we have better access to global technologies, shared resources, and back-up support to combat the industry challenges our customers face every day.


Like manufacturers across the globe, we have faced a lot of obstacles in the past few years. Product shortages, supply chain challenges, changing regional needs and more.

We’re proud to be a part of the Aebi Schmidt Group, where we can tap into the resources and expertise of industry professionals around the world to solve our customer’s most urgent challenges– no matter what obstacles may come our way.

Over the months ahead, employees, customers, vendors and communities will see signage, product branding, digital imagery, stationery and more with the new logos.

Towmaster Aebi Body 2

We want to share our gratitude to our team, customers and communities across our locations for the support they’ve shown us in the last few years. We are excited to see what great things lie ahead for Towmaster!