Towmaster has partnered with one of the country’s largest Cat® work truck and equipment dealers who has operated in the Southern Atlantic region for over 50 years. Since 2013, we have collaborated with their team to provide their end-user customer with work-ready trailers that will last through years of rigorous use.
The Value of Partnership
Our collaboration with this dealership works because we are both dedicated to open communication, and being straightforward and honest with one another. Our partnership is a genuine success story, as we both provide end users with exceptional products and after-sales support.
One of the greatest advantages of these two teams working together is their focus on solutions.
Collaboration to Design a Custom Fleet Package
One of the greatest advantages of these two teams working together is their focus on solutions. Always a few steps ahead, these teams will collaborate to provide solutions that address core concerns while ensuring quality for all customer and internal projects to come.
When the dealership first visited the Towmaster factory for a tour, they had difficulties properly scaling their Cat® 349 Excavators on their competitors fleet of trailers. The Towmaster engineering team worked for hours alongside their team to custom engineer a trailer solution to help the dealership gain competitive advantage in a key market segment and properly scale with no issue. This custom fleet package was easy for their team to sell, resulting in increased sales for both companies.
We worked together to develop co-branded packaged products to help them better serve their market. Since dealerships have the added responsibility of marketing to customers coupled with deeply understanding their needs and providing the right solution, Towmaster has always offered their dealership customers the opportunity to co-brand and market their products together, reaching more potential customers and adding additional value.
Commitment to Providing the Best Product and Service
As a partner, Towmaster is able to provide a wide range of products, from small Skid Steer Trailers all the way to large 60-ton Detachable Gooseneck Trailers. Backed by a variety of powerful Towmaster trailers, our dealership partner is able to focus on customer service, understanding the exact specifications of their customers and providing the equipment they need to fit their requirements. If there are any end users with very specific features or conditions, we are always available to assist in discussion with the end user to ensure they are getting the trailer that addresses their goals.
.The result of the collaboration was a custom fleet solution that pulls Towmaster Detachable Gooseneck Trailers and Hydraulic Tail Trailers. The dealership also has several municipal contracts where they use Towmaster trailers to provide top of the line solutions for government contracts.
Building Inventory to Deliver Quickly
The dealership’s team does an incredible job of keeping trailers in inventory and available so that no customer has to wait for their trailer to be built. Their team inventories our trailers for the Compact Equipment market. When a customer purchases a compact machine and then realizes they need a trailer, they generally have an available trailer option for them.
Teamwork helped this partnership grow to what it is today. Backed by a shared mission to provide the best in trailer and truck equipment solutions for their end users, our partnership has been able to create reciprocal benefits and unmatched customer support.